Advances in technology have, and continue, to rapidly connect the world’s economies in ways never seen before. This has presented great opportunities for merchants to embrace new channels to sell and compete. Businesses have been able to expand their footprint in ways they never dreamt possible in the past, and consumers have been able to access goods they can’t access in their own markets.
Of course, every great opportunity comes with its unique set of benefits and challenges. Expanding your ecommerce business internationally is no different. The key to building a successful international ecommerce store is to develop a strong strategy and fine-tune your overall offering.
Strategies for Ecommerce Success
Here are a few strategies that will help you in your endeavor and fuel your success:
- Launch a country-specific website. The top reason to build a country-specific website for your business is that it allows you to dedicate a space for each market your web store operates in. You can then improve user engagement by personalizing certain aspects of the website (e.g. language). As a result, you will likely experience an increase in sales, enhance your brand visibility and boost the overall user experience.
- Provide cost certainty. Always keep in mind that consumers do not like surprises when it comes to the checkout process. Surprises quickly lead to cart abandonment and consumers turning to your competitors. Make sure all taxes, duties, tariffs and fees are clear and visible. It is also helpful to list prices in the local currencies to provide the best experience; this will require embedding exchange-rate capabilities into your site.
- Provide payment options. While many consumers choose to use debit and credit cards today, it’s important to not assume that everyone owns a major credit card. Payment preferences vary greatly by market. So it’s critical for your business’ growth that you accept a wide variety of credit, debit and electronic payment vehicles. Find a payment processor that understands ecommerce, provides industry-leading payment processing and offers fraud protection management.
Above all, keep a close eye on industry trends so you can be sure to provide a seamless online shopping experience that keeps customers coming back for more. And make sure you secure the services and support of a payment processor that can help you take on the world safely and reach new markets with great success.
Payment industry guru Taylor Cole is a passionate payments expert who understands the complex world of best merchant service companies. He also writes non-fiction, on subjects ranging from personal finance to stocks to cryptopay. He enjoys eating pie with ice-cream on his backyard porch, as should all right-thinking people.